Purim is associated with costumes, feasting and fun. We are commanded to send gifts of food to our dear ones and gather with friends and family for a festive meal. It is interesting to note that the most impoartant commandment of the day isn't the fun, and it isn't even the Megillah reading. Rather we are told the primary mitzvah is to give gifts to the poor, Matanot La'evyonim.
On Purim we are to give money to at least two different poor people, enough money to at least purchase a meal. Strikingly we are told that when it comes to budgeting for Purim this mitzvah should take priority. Thankfully the recipients of our Mishloach Manot often aren't in actual need of the food they recieve but the poor are.
When we celebrate on Purim, our celebration cannot be considered complete unless all of us are celebrating. If we are celebrating but people are unable to even buy a meal can we consider it a true celebration. Just as the Jewish nation were condemned to destruction together, and as we were saved together, it is only correct that when we celebrate, we do so together.
To donate money for Matanot La'evyonim text MITZ14 £x (Where x is the amount you are donating) to 70070. This money will be distributed by GIFT to local needy families on Purim day.